Webinar: Sustainability - The Resident Perspective

HomeViews Co-founder and CEO Rory Cramer was joined by industry experts from Zoopla, Telford Homes and Stonewood Homes to reveal insights from our new Sustainability Report, in partnership with EE.

Watch now

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Webinar: Sustainability – The Resident Perspective

HomeViews Co-founder and CEO Rory Cramer was joined by industry experts from Zoopla, Telford Homes and Stonewood Homes to reveal insights from our new Sustainability Report, in partnership with EE.

Watch now

3

In the property industry, much of the rhetoric and strategy around sustainability comes from the top down. We hear a lot about Government targets and proposed solutions for making buildings greener – but what about the residents who choose to live in these new homes?

Our Sustainability report in partnership with EE, and this webinar revealed which sustainable features residents really value and how those values vary by age, location and other factors.

Rapid expansion has given HomeViews the UK’s most detailed dataset on the sustainability features that residents value most. Almost 72% of reviewers indicated that sustainability features were important to them, and there were distinct differences in attitudes and preferences by age.

This webinar summarised these key findings and others drawn from over 12,000 verified resident reviews on HomeViews. This provides a deeper understanding of resident demand for specific sustainable building features, allowing developers and operators to specify and promote their properties more effectively.

HomeViews Co-founder and CEO Rory Cramer was joined by Ana Brenikov, Director of ESG at Zoopla, as well as industry experts from Telford Homes and Stonewood Homes.

In the property industry, much of the rhetoric and strategy around sustainability comes from the top down. We hear a lot about Government targets and proposed solutions for making buildings greener – but what about the residents who choose to live in these new homes?

Our Sustainability report in partnership with EE, and this webinar revealed which sustainable features residents really value and how those values vary by age, location and other factors.

Rapid expansion has given HomeViews the UK’s most detailed dataset on the sustainability features that residents value most. Almost 72% of reviewers indicated that sustainability features were important to them, and there were distinct differences in attitudes and preferences by age.

This webinar summarised these key findings and others drawn from over 12,000 verified resident reviews on HomeViews. This provides a deeper understanding of resident demand for specific sustainable building features, allowing developers and operators to specify and promote their properties more effectively.

HomeViews Co-founder and CEO Rory Cramer was joined by Ana Brenikov, Director of ESG at Zoopla, as well as industry experts from Telford Homes and Stonewood Homes.

We believe the best information about a residential development comes from the people living there. Owners and tenants have a lot of useful information to share with their prospective neighbours, not just on the property itself and its locality, but also on the development and building management.

Does it matter how recent reviews are?

We often encourage Partners to regularly collect reviews. This keeps them in the running for our annual Resident Choice Awards, but it’s also something that consumers value.

Research by Power Reviews found that 64% of consumers said they were more likely to buy a product with fewer, more recent reviews than if it had a higher volume of reviews published three or more months ago.

44% of consumers in that same study wanted to ideally be able to find reviews written within the past month. And 62% would not purchase a product if the only reviews available were published a year or more ago.

How many reviews do you need?

Brightlocal data is again the best place to turn to understand the broad spread of opinions shown by consumers. In 2025, 14% of consumers wanted to see 100+ reviews in order to trust a company’s average star rating. However, the majority of consumers said that 20-49 reviews was enough for them to trust an average rating (33%), while 22% said that 50-99 reviews were enough.

How much should you engage with reviews?

Consumers are more consistent on how much they want to see companies responding to reviews. 89% were likely to use a business that repsonded to all reviews, whether positive or negative. Far fewer (55%) were likely to use a business that only responded to negative reviews.

As we stated above, responding to positive and negative reviews clearly demonstrates to prospective residents that you care.