HomeViews ad content generates 36% more conversions for Fairview New Homes

The challenge

After receiving some negative PR on their historical schemes, Fairview New Homes needed to redress the balance for its brand reputation and boost interest in its developments.

How HomeViews has helped

HomeViews resident review data formed the content for a Fairview New Homes advertising campaign in October 2021.

Our data showed that Fairview scored highly in reviews from the Verified Residents on HomeViews. In fact, they were the highest-rated developer by first time buyers on HomeViews in 2021*.

To celebrate this finding and strong overall scores, Fairview ran a two-week advertorial campaign in the London Evening Standard newspaper, using HomeViews content for the advert itself.

*Based on reviews from January 2021 to June 2021.

The results

The success of the campaign led to a 36% increase in conversions month-on-month. This was supported by a 37% increase in property viewings, 76% increase in brochure downloads and 8% increase in prospective residents registering their interest.

Fairview New Homes was able to counter negative PR directed at its historic developments with the powerful headline of being the top-rated developer for first time buyers.

The campaign was such a success that Fairview ran another advert in the Evening Standard early in 2022, using more HomeViews marketing snippets.