HomeViews Build to Rent Report 2024

As Build to Rent expands and diversifies in the UK, we take a closer look at top-performing communities and companies that reveal key strategies for the ongoing success of this crucial sector. Alongside our extensive verified resident insights, Rightmove will explore renter demand and home search trends via its unmatched data set.

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2024 Build to Rent Report

In partnership with

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BTR resident reviews covering over 92% of all Build to Rent communities

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See how the sector’s top performers achieve such impressive results

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Key resident trends and insights from the Rightmove team

The 2024 Build to Rent Report launched on 30th April.

Blending extensive, verified review insights with renter demand and home search trends from Rightmove, this report has become the definitive guide to Build to Rent in the UK.

Learn:

How has BTR performed overall in 2023? See how ratings compare to previous years and resident experiences of other new build homes
What are the most popular types of homes in BTR? See how development size, facilities and other design considerations impact resident ratings
With millions of renters searching for their next home on Rightmove, see what residents are looking for from their BTR communities

Report Partners

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We believe the best information about a residential development comes from the people living there. Owners and tenants have a lot of useful information to share with their prospective neighbours, not just on the property itself and its locality, but also on the development and building management.

Does it matter how recent reviews are?

We often encourage Partners to regularly collect reviews. This keeps them in the running for our annual Resident Choice Awards, but it’s also something that consumers value.

Research by Power Reviews found that 64% of consumers said they were more likely to buy a product with fewer, more recent reviews than if it had a higher volume of reviews published three or more months ago.

44% of consumers in that same study wanted to ideally be able to find reviews written within the past month. And 62% would not purchase a product if the only reviews available were published a year or more ago.

How many reviews do you need?

Brightlocal data is again the best place to turn to understand the broad spread of opinions shown by consumers. In 2025, 14% of consumers wanted to see 100+ reviews in order to trust a company’s average star rating. However, the majority of consumers said that 20-49 reviews was enough for them to trust an average rating (33%), while 22% said that 50-99 reviews were enough.

How much should you engage with reviews?

Consumers are more consistent on how much they want to see companies responding to reviews. 89% were likely to use a business that repsonded to all reviews, whether positive or negative. Far fewer (55%) were likely to use a business that only responded to negative reviews.

As we stated above, responding to positive and negative reviews clearly demonstrates to prospective residents that you care.