HomeViews ad content generates 36% more conversions for Fairview New Homes

“We’ve been able to boost our visibility and showcase our reviews to prospective residents, helping develop and grow our brand perception.”

Darren McCormack | Group Sales & Marketing Director | Fairview New Homes

“We’ve been able to boost our visibility and showcase our reviews to prospective residents, helping develop and grow our brand perception.”

Darren McCormack | Group Sales & Marketing Director | Fairview New Homes

The challenge

After receiving some negative PR on their historical schemes, Fairview New Homes needed to redress the balance for its brand reputation and boost interest in its developments.

The challenge

After receiving some negative PR on their historical schemes, Fairview New Homes needed to redress the balance for its brand reputation and boost interest in its developments.

How HomeViews has helped

HomeViews resident review data formed the content for a Fairview New Homes advertising campaign in October 2021.

Our data showed that Fairview scored highly in reviews from the Verified Residents on HomeViews. In fact, they were the highest-rated developer by first time buyers on HomeViews in 2021*.

To celebrate this finding and strong overall scores, Fairview ran a two-week advertorial campaign in the London Evening Standard newspaper, using HomeViews content for the advert itself.

*Based on reviews from January 2021 to June 2021.

How HomeViews has helped

HomeViews resident review data formed the content for a Fairview New Homes advertising campaign in October 2021.

Our data showed that Fairview scored highly in reviews from the Verified Residents on HomeViews. In fact, they were the highest-rated developer by first time buyers on HomeViews in 2021*.

To celebrate this finding and strong overall scores, Fairview ran a two-week advertorial campaign in the London Evening Standard newspaper, using HomeViews content for the advert itself.

*Based on reviews from January 2021 to June 2021.

The results

The success of the campaign led to a 36% increase in conversions month-on-month. This was supported by a 37% increase in property viewings, 76% increase in brochure downloads and 8% increase in prospective residents registering their interest.

Fairview New Homes was able to counter negative PR directed at its historic developments with the powerful headline of being the top-rated developer for first time buyers.

The campaign was such a success that Fairview ran another advert in the Evening Standard early in 2022, using more HomeViews marketing snippets.

The results

The success of the campaign led to a 36% increase in conversions month-on-month. This was supported by a 37% increase in property viewings, 76% increase in brochure downloads and 8% increase in prospective residents registering their interest.

Fairview New Homes was able to counter negative PR directed at its historic developments with the powerful headline of being the top-rated developer for first time buyers.

The campaign was such a success that Fairview ran another advert in the Evening Standard early in 2022, using more HomeViews marketing snippets.

Key results

Over 400 verified resident reviews

3.96 average rating

76% positive reviews

37% increase in property viewings

36% increase in conversions MoM

Key results

Over 400 verified resident reviews

3.96 average rating

76% positive reviews

37% increase in property viewings

36% increase in conversions MoM

How can we help you?

Every one of the UK’s Top 20 highest-rated BTR communities partners with us to better understand their residents, amplify positive reviews, justify renewals, report to investors and secure new business.

Engage with your residents with a free HomeViews account

Manage your reviews

We believe the best information about a residential development comes from the people living there. Owners and tenants have a lot of useful information to share with their prospective neighbours, not just on the property itself and its locality, but also on the development and building management.

Does it matter how recent reviews are?

We often encourage Partners to regularly collect reviews. This keeps them in the running for our annual Resident Choice Awards, but it’s also something that consumers value.

Research by Power Reviews found that 64% of consumers said they were more likely to buy a product with fewer, more recent reviews than if it had a higher volume of reviews published three or more months ago.

44% of consumers in that same study wanted to ideally be able to find reviews written within the past month. And 62% would not purchase a product if the only reviews available were published a year or more ago.

How many reviews do you need?

Brightlocal data is again the best place to turn to understand the broad spread of opinions shown by consumers. In 2025, 14% of consumers wanted to see 100+ reviews in order to trust a company’s average star rating. However, the majority of consumers said that 20-49 reviews was enough for them to trust an average rating (33%), while 22% said that 50-99 reviews were enough.

How much should you engage with reviews?

Consumers are more consistent on how much they want to see companies responding to reviews. 89% were likely to use a business that repsonded to all reviews, whether positive or negative. Far fewer (55%) were likely to use a business that only responded to negative reviews.

As we stated above, responding to positive and negative reviews clearly demonstrates to prospective residents that you care.