The challenge

Quintain needed to harness social proof in its marketing, to aid renters’ consideration and decision-making when searching for their ideal rental home in London.

The company also wanted to tune into customer feedback to better optimise the experience their residents were getting.

The HomeViews solution

Quintain Living decided to partner with HomeViews as its lead review platform, due to our specialism in residential property and particular expertise in BTR.

Review content from HomeViews provided the social proof the company was looking for. Verified HomeViews reviews enhanced consideration and credibility for Quintain, differentiating them from other brands in what is an increasingly competitive market.

The result

Dominic McVeigh, Head of Marketing for Quintain Living, summarises the results achieved with HomeViews:

“HomeViews is our lead review platform thanks to its specialism in resi, and specifically Build to Rent. Tapping into the powerful effect of social proof via verified reviews has improved consideration and credibility among prospective renters, setting us apart from competitors. 

“These reviews were part of a range of optimisations that improved website engagement, and ultimately conversion, by over 25%. Ultimately, they also supported the lease-up strategy that achieved stabilisation for Quintain Living in 2022.”