Quintain Living enhances resident consideration, credibility and performance
Quintain Living is the award-winning Build to Rent developer behind much of the exciting recent development at Wembley Park.
Quintain Living enhances resident consideration, credibility and performance
Quintain Living is the award-winning Build to Rent developer behind much of the exciting recent development at Wembley Park.
The powerful effect of social proof via verified reviews has improved consideration and credibility among prospective renters, setting us apart from competitors
Dominic McVeigh | Head of Marketing | Quintain Living
The powerful effect of social proof via verified reviews has improved consideration and credibility among prospective renters, setting us apart from competitors
Dominic McVeigh | Head of Marketing | Quintain Living
The challenge
Quintain needed to harness social proof in its marketing, to aid renters’ consideration and decision-making when searching for their ideal rental home in London.
The company also wanted to tune into customer feedback to better optimise the experience their residents were getting.
The challenge
Quintain needed to harness social proof in its marketing, to aid renters’ consideration and decision-making when searching for their ideal rental home in London.
The company also wanted to tune into customer feedback to better optimise the experience their residents were getting.
The HomeViews solution
Quintain Living decided to partner with HomeViews as its lead review platform, due to our specialism in residential property and particular expertise in BTR.
Review content from HomeViews provided the social proof the company was looking for. Detailed, verified HomeViews reviews enhanced consideration and credibility for Quintain, differentiating them from other brands in what is an increasingly competitive market.
The HomeViews solution
Quintain Living decided to partner with HomeViews as its lead review platform, due to our specialism in residential property and particular expertise in BTR.
Review content from HomeViews provided the social proof the company was looking for. Verified HomeViews reviews enhanced consideration and credibility for Quintain, differentiating them from other brands in what is an increasingly competitive market.
The result
Dominic McVeigh, Head of Marketing for Quintain Living, summarises the results achieved with HomeViews:
“HomeViews is our lead review platform thanks to its specialism in resi, and specifically Build to Rent. Tapping into the powerful effect of social proof via verified reviews has improved consideration and credibility among prospective renters, setting us apart from competitors.
“These reviews were part of a range of optimisations that improved website engagement, and ultimately conversion, by over 25%. Ultimately, they also supported the lease-up strategy that achieved stabilisation for Quintain Living in 2022.”
The result
Dominic McVeigh, Head of Marketing for Quintain Living, summarises the results achieved with HomeViews:
“HomeViews is our lead review platform thanks to its specialism in resi, and specifically Build to Rent. Tapping into the powerful effect of social proof via verified reviews has improved consideration and credibility among prospective renters, setting us apart from competitors.
“These reviews were part of a range of optimisations that improved website engagement, and ultimately conversion, by over 25%. Ultimately, they also supported the lease-up strategy that achieved stabilisation for Quintain Living in 2022.”
How can we help you?
Every one of the UK’s Top 20 highest-rated BTR communities partners with us to better understand their residents, amplify positive reviews, justify renewals, report to investors and secure new business.
Engage with your residents with a free HomeViews account
We believe the best information about a residential development comes from the people living there. Owners and tenants have a lot of useful information to share with their prospective neighbours, not just on the property itself and its locality, but also on the development and building management.
Does it matter how recent reviews are?
We often encourage Partners to regularly collect reviews. This keeps them in the running for our annual Resident Choice Awards, but it’s also something that consumers value.
Research by Power Reviews found that 64% of consumers said they were more likely to buy a product with fewer, more recent reviews than if it had a higher volume of reviews published three or more months ago.
44% of consumers in that same study wanted to ideally be able to find reviews written within the past month. And 62% would not purchase a product if the only reviews available were published a year or more ago.
How many reviews do you need?
Brightlocal data is again the best place to turn to understand the broad spread of opinions shown by consumers. In 2025, 14% of consumers wanted to see 100+ reviews in order to trust a company’s average star rating. However, the majority of consumers said that 20-49 reviews was enough for them to trust an average rating (33%), while 22% said that 50-99 reviews were enough.
How much should you engage with reviews?
Consumers are more consistent on how much they want to see companies responding to reviews. 89% were likely to use a business that repsonded to all reviews, whether positive or negative. Far fewer (55%) were likely to use a business that only responded to negative reviews.
As we stated above, responding to positive and negative reviews clearly demonstrates to prospective residents that you care.
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