Folk Co-living boosts brand awareness and reach
Folk Co-living is a leading operator in the rapidly expanding co-living sector. With three acclaimed London developments, Folk focuses on design and sustainable practices to create spaces that aim to encourage community and celebrate diversity.
Folk Co-living boosts brand awareness and reach
Folk Co-living is a leading operator in the rapidly expanding co-living sector. With three acclaimed London developments, Folk focuses on design and sustainable practices to create spaces that aim to encourage community and celebrate diversity.
We regularly reference our HomeViews scores for our buildings on social media, and when talking to prospective renters
George Ahye | Head of Co-living | urbanbubble
We regularly reference our HomeViews scores for our buildings on social media, and when talking to prospective renters
George Ahye | Head of Co-living | urbanbubble
The challenge
Despite providing some of London’s highest-rated co-living schemes, Folk knew that many prospective residents were not aware of the co-living format and might not understand what to search for. They wanted to widen their reach, generate greater brand awareness and connect with prospective renters by sharing reviews from a trusted platform.
The challenge
Despite providing some of London’s highest-rated co-living schemes, Folk knew that many prospective residents were not aware of the co-living format and might not understand what to search for. They wanted to widen their reach, generate greater brand awareness and connect with prospective renters by sharing reviews from a trusted platform.
The HomeViews solution
Folk partnered with HomeViews, seeing it as an engaging platform that was easy to use for both residents and their own teams. Having carefully verified reviews was also seen to add a level of trust.
Residents are able to review multiple aspects of their lived experience on HomeViews, including facilities, design, location, value and management, as well as the local area and other factors. This gave detailed insights into how each site is performing.
Additionally, the dedicated HomeViews account manager worked hand-in-hand with Folk to ensure they were meeting objectives and to discuss various marketing initiatives, driving better engagement with customers.
The HomeViews solution
Folk partnered with HomeViews, seeing it as an engaging platform that was easy to use for both residents and their own teams. Having carefully verified reviews was also seen to add a level of trust.
Residents are able to review multiple aspects of their lived experience on HomeViews, including facilities, design, location, value and management, as well as the local area and other factors. This gave detailed insights into how each site is performing.
Additionally, the dedicated HomeViews account manager worked hand-in-hand with Folk to ensure they were meeting objectives and to discuss various marketing initiatives, driving better engagement with customers.
The result
George Ahye is Head of Co-living at urbanbubble, which is the property manager for Folk. He describes the impact of partnering with HomeViews:
“Our on-site teams drive resident engagement with the HomeViews platform through in-person conversations with residents. They display HomeViews posters around the building and make sure they respond to every review.
“We have a great Account Manager (Emma), who helps us to achieve our objectives and create marketing initiatives to drive engagement. We regularly reference our HomeViews scores for our buildings on social media, and when talking to prospective renters.”
“We also use HomeViews reviews to motivate staff, so it’s really helped us with both engagement and performance.”
The result
George Ahye is Head of Co-living at urbanbubble, which is the property manager for Folk. He describes the impact of partnering with HomeViews:
“Our on-site teams drive resident engagement with the HomeViews platform through in-person conversations with residents. They display HomeViews posters around the building and make sure they respond to every review.
“We have a great Account Manager (Emma), who helps us to achieve our objectives and create marketing initiatives to drive engagement. We regularly reference our HomeViews scores for our buildings on social media, and when talking to prospective renters.”
“We also use HomeViews reviews to motivate staff, so it’s really helped us with both engagement and performance.”
How can we help you?
Every one of the UK’s Top 20 highest-rated BTR communities partners with us to better understand their residents, amplify positive reviews, justify renewals, report to investors and secure new business.
Engage with your residents with a free HomeViews account
We believe the best information about a residential development comes from the people living there. Owners and tenants have a lot of useful information to share with their prospective neighbours, not just on the property itself and its locality, but also on the development and building management.
Does it matter how recent reviews are?
We often encourage Partners to regularly collect reviews. This keeps them in the running for our annual Resident Choice Awards, but it’s also something that consumers value.
Research by Power Reviews found that 64% of consumers said they were more likely to buy a product with fewer, more recent reviews than if it had a higher volume of reviews published three or more months ago.
44% of consumers in that same study wanted to ideally be able to find reviews written within the past month. And 62% would not purchase a product if the only reviews available were published a year or more ago.
How many reviews do you need?
Brightlocal data is again the best place to turn to understand the broad spread of opinions shown by consumers. In 2025, 14% of consumers wanted to see 100+ reviews in order to trust a company’s average star rating. However, the majority of consumers said that 20-49 reviews was enough for them to trust an average rating (33%), while 22% said that 50-99 reviews were enough.
How much should you engage with reviews?
Consumers are more consistent on how much they want to see companies responding to reviews. 89% were likely to use a business that repsonded to all reviews, whether positive or negative. Far fewer (55%) were likely to use a business that only responded to negative reviews.
As we stated above, responding to positive and negative reviews clearly demonstrates to prospective residents that you care.
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