Case Study: ASK4 (Pro) - HomeViews Business Hub

Our collaboration with HomeViews has raised our profile, opening new networking and business development opportunities within the BTR community.

Jess Glover | Markets and Propositions Director | ASK4

Our collaboration with HomeViews has raised our profile, opening new networking and business development opportunities within the BTR community.

Jess Glover | Markets and Propositions Director | ASK4

The challenge

ASK4 wanted to expand its reach in the UK BTR sector but lacked a reliable database of all active developments. They also needed independent data on resident sentiment and building performance, so they could better identify and prioritise buildings for service takeovers based on scale and age, as well as regional trends and competitor performance.

The challenge

ASK4 wanted to expand its reach in the UK BTR sector but lacked a reliable database of all active developments. They also needed independent data on resident sentiment and building performance, so they could better identify and prioritise buildings for service takeovers based on scale and age, as well as regional trends and competitor performance.

The HomeViews solution

HomeViews Pro addressed ASK4’s challenges by providing comprehensive and regularly updated data on almost the entire operational UK BTR sector.

The Pro database allowed them to filter review content and find specific buildings and locations to target based on property size, age, strengths and weaknesses, and then informing discussions with building owners. ASK4 also used Pro data to inform more effective marketing campaigns, with HomeViews brand partnerships also increasing their visibility in the BTR community.

The HomeViews solution

HomeViews Pro addressed ASK4’s challenges by providing comprehensive and regularly updated data on almost the entire operational UK BTR sector.

The Pro database allowed them to filter review content and find specific buildings and locations to target based on property size, age, strengths and weaknesses, and then informing discussions with building owners. ASK4 also used Pro data to inform more effective marketing campaigns, with HomeViews brand partnerships also increasing their visibility in the BTR community.

The result

Jess Glover, Markets and Propositions Director at ASK4, summarises how HomeViews Pro has helped their business so far:

“The extensive coverage of the BTR sector and the depth of the review data have transformed our strategic planning and elevated our brand visibility. HomeViews Pro helps us capitalise on opportunities, target the right developments, and communicate the value we bring to building owners and residents alike.”

ASK4 anticipates even greater ROI over the next 12–24 months, with insights from HomeViews Pro driving more targeted and successful approaches for service takeovers. By integrating resident reviews and sentiment data into its decision-making, ASK4 is reducing risk and improving conversion rates for new business opportunities.

The result

Jess Glover, Markets and Propositions Director at ASK4, summarises how HomeViews Pro has helped their business so far:

“The extensive coverage of the BTR sector and the depth of the review data have transformed our strategic planning and elevated our brand visibility. HomeViews Pro helps us capitalise on opportunities, target the right developments, and communicate the value we bring to building owners and residents alike.”

ASK4 anticipates even greater ROI over the next 12–24 months, with insights from HomeViews Pro driving more targeted and successful approaches for service takeovers. By integrating resident reviews and sentiment data into its decision-making, ASK4 is reducing risk and improving conversion rates for new business opportunities.

How can we help you?

Every one of the UK’s Top 20 highest-rated BTR communities partners with us to better understand their residents, amplify positive reviews, justify renewals, report to investors and secure new business.

Engage with your residents with a free HomeViews account

Manage your reviews

We believe the best information about a residential development comes from the people living there. Owners and tenants have a lot of useful information to share with their prospective neighbours, not just on the property itself and its locality, but also on the development and building management.

Does it matter how recent reviews are?

We often encourage Partners to regularly collect reviews. This keeps them in the running for our annual Resident Choice Awards, but it’s also something that consumers value.

Research by Power Reviews found that 64% of consumers said they were more likely to buy a product with fewer, more recent reviews than if it had a higher volume of reviews published three or more months ago.

44% of consumers in that same study wanted to ideally be able to find reviews written within the past month. And 62% would not purchase a product if the only reviews available were published a year or more ago.

How many reviews do you need?

Brightlocal data is again the best place to turn to understand the broad spread of opinions shown by consumers. In 2025, 14% of consumers wanted to see 100+ reviews in order to trust a company’s average star rating. However, the majority of consumers said that 20-49 reviews was enough for them to trust an average rating (33%), while 22% said that 50-99 reviews were enough.

How much should you engage with reviews?

Consumers are more consistent on how much they want to see companies responding to reviews. 89% were likely to use a business that repsonded to all reviews, whether positive or negative. Far fewer (55%) were likely to use a business that only responded to negative reviews.

As we stated above, responding to positive and negative reviews clearly demonstrates to prospective residents that you care.