The challenge

ASK4 wanted to expand its reach in the UK BTR sector but lacked a reliable database of all active developments. They also needed independent data on resident sentiment and building performance, so they could better identify and prioritise buildings for service takeovers based on scale and age, as well as regional trends and competitor performance.

The HomeViews solution

HomeViews Pro addressed ASK4’s challenges by providing comprehensive and regularly updated data on almost the entire operational UK BTR sector. 

The Pro database allowed them to filter review content and find specific buildings and locations to target based on property size, age, strengths and weaknesses, and then informing discussions with building owners. ASK4 also used Pro data to inform more effective marketing campaigns, with HomeViews brand partnerships also increasing their visibility in the BTR community.

The result

Jess Glover, Markets and Propositions Director at ASK4, summarises how HomeViews Pro has helped their business so far: 

“The extensive coverage of the BTR sector and the depth of the review data have transformed our strategic planning and elevated our brand visibility. HomeViews Pro helps us capitalise on opportunities, target the right developments, and communicate the value we bring to building owners and residents alike.” 

ASK4 anticipates even greater ROI over the next 12–24 months, with insights from HomeViews Pro driving more targeted and successful approaches for service takeovers. By integrating resident reviews and sentiment data into its decision-making, ASK4 is reducing risk and improving conversion rates for new business opportunities.