HomeViews Build to Rent Report 2025

In partnership with

Download now

HomeViews Build to Rent Report 2025

In partnership with

Download now



Over 22,000 verified BTR resident
reviews covering 95% of all BTR communities



BTR reaches a record high
with Value ratings seeing the
greatest increase

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Management is the key factor differentiating BTR resident experience from other tenants in new build homes

The Build to Rent Report 2025 is now live.

This definitive report, created in partnership with Rightmove, is now the accepted reference for resident sentiment and key trends in BTR.

Data from tens of thousands of HomeViews reviews is combined with unmatched insights from Rightmove to produce a comprehensive overview of this dynamic sector.

We explore:

Record ratings for BTR for the second year in a row
How ratings differ by region
Which BTR sub-categories attract top ratings

BTR Report 2025 Landing Image (510 x 345 px)-4

Report Partners

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We believe the best information about a residential development comes from the people living there. Owners and tenants have a lot of useful information to share with their prospective neighbours, not just on the property itself and its locality, but also on the development and building management.

Does it matter how recent reviews are?

We often encourage Partners to regularly collect reviews. This keeps them in the running for our annual Resident Choice Awards, but it’s also something that consumers value.

Research by Power Reviews found that 64% of consumers said they were more likely to buy a product with fewer, more recent reviews than if it had a higher volume of reviews published three or more months ago.

44% of consumers in that same study wanted to ideally be able to find reviews written within the past month. And 62% would not purchase a product if the only reviews available were published a year or more ago.

How many reviews do you need?

Brightlocal data is again the best place to turn to understand the broad spread of opinions shown by consumers. In 2025, 14% of consumers wanted to see 100+ reviews in order to trust a company’s average star rating. However, the majority of consumers said that 20-49 reviews was enough for them to trust an average rating (33%), while 22% said that 50-99 reviews were enough.

How much should you engage with reviews?

Consumers are more consistent on how much they want to see companies responding to reviews. 89% were likely to use a business that repsonded to all reviews, whether positive or negative. Far fewer (55%) were likely to use a business that only responded to negative reviews.

As we stated above, responding to positive and negative reviews clearly demonstrates to prospective residents that you care.