Early Insights from Our Trials

Early data suggests that HomeViews reviews may improve visibility and engagement on listings.

30X More Views

Listings with reviews on Rightmove were viewed up to 30X more than listings featured solely on HomeViews.com.

High Engagement

Reviews were seen to be one of the most engaging features on a Rightmove Build to Rent listing.

Why Reviews Matter to Renters

Reviews are a critical factor for renters when choosing a new home.

They expect to see them

93% of BTR residents actively search for reviews when choosing a home¹.

Second only to price/location

Reviews are the third most important factor for renters when considering a new build development, after price and location².

Social proof

74% of BTR residents said that reviews influenced their choice of apartment. This was more than friends’ and family’s opinions (49%) or marketing materials (35%)¹.

Source:
¹Rightmove, June 2024 (Build to Rent residents surveyed)
²2018, Prsim Tenant Survey

Renters Choose Rightmove

1.4 million enquiries

Renters send 1.4 million enquiries on properties listed on Rightmove.¹

73% Active Searchers

73% of Rightmove visitors are either actively looking to move, or are open to moving.²

Helping Renters Find Homes

3 in 4 renters find their new home on Rightmove.³

Source:
¹Rightmove data, Jan – Sept 2023.
²Rightmove Spring Survey ,May 2024; Sample size 3,939.
³Street Data from 1st Jan – 30th Apr 2024 based on a sample of tenancies comparing Rightmove with the next largest portal.

HomeViews Partners with Reviews

on Rightmove Listings

How Does it Look on the Page?

Watch our short video demo to see how HomeViews reviews integrate into Rightmove Build to Rent listings.

Want to Find out More?

Talk with us about adding your reviews to Build to Rent listings on Rightmove.

Get in touch

We believe the best information about a residential development comes from the people living there. Owners and tenants have a lot of useful information to share with their prospective neighbours, not just on the property itself and its locality, but also on the development and building management.

Does it matter how recent reviews are?

We often encourage Partners to regularly collect reviews. This keeps them in the running for our annual Resident Choice Awards, but it’s also something that consumers value.

Research by Power Reviews found that 64% of consumers said they were more likely to buy a product with fewer, more recent reviews than if it had a higher volume of reviews published three or more months ago.

44% of consumers in that same study wanted to ideally be able to find reviews written within the past month. And 62% would not purchase a product if the only reviews available were published a year or more ago.

How many reviews do you need?

Brightlocal data is again the best place to turn to understand the broad spread of opinions shown by consumers. In 2025, 14% of consumers wanted to see 100+ reviews in order to trust a company’s average star rating. However, the majority of consumers said that 20-49 reviews was enough for them to trust an average rating (33%), while 22% said that 50-99 reviews were enough.

How much should you engage with reviews?

Consumers are more consistent on how much they want to see companies responding to reviews. 89% were likely to use a business that repsonded to all reviews, whether positive or negative. Far fewer (55%) were likely to use a business that only responded to negative reviews.

As we stated above, responding to positive and negative reviews clearly demonstrates to prospective residents that you care.