Moda, Allsop and Dandara set KPIs with HomeViews data

Top developers and operators are increasingly using HomeViews data to set KPIs, source new business and even set performance-related pay. We take a closer look at three of the highest-rated BTR operators and how they use our data to measure, improve, and expand operations.

Try HomeViews for yourself

“HomeViews ratings are the contractual KPI between us and our investors.”

Matt Smith, CEO, Allsop Letting & Management

Contractual KPI at Allsop
(rated 4.83/5 on HomeViews)

HomeViews data and benchmarks quantify what good looks like for highly competitive operators like Allsop Letting & Management. This gives investors a clear view of how their assets are performing across a wide range of performance metrics: Management, Design, Location, Value, Facilities, Customer Service and more. Matt Smith, CEO at Allsop Letting & Management, explains:

“HomeViews ratings are the contractual KPI between us and our investors, as well as for operating teams to benchmark against our wider portfolio and the BTR sector.”

As well as being a HomeViews Partner, Allsop worked closely with us to help develop the HomeViews Pro dashboard that now gives them powerful analytical tools across our 38,000+ resident reviews

“HomeViews is the best measurement of customer satisfaction and management performance in the BTR sector.”

Paul Bormann – Managing Director, Dandara Living

Renewals and new business at Dandara Living
(rated 4.87/5 on HomeViews)

Another operator at the top of its class is Dandara Living. Achieving ‘Excellent’ ratings in over 91% of its reviews, the company is expanding its operations across the UK, with an extensive pipeline of BTR homes.

“We use HomeViews ratings and data in our renewal discussions with all investors as well as any new business opportunities and prospecting,” explains Managing Director Paul Bormann. “HomeViews is widely accepted as the best measurement of customer satisfaction and management performance in the BTR sector.”

“Our on-site teams use HomeViews as a key resident engagement and KPI tool,” he adds. “Their own KPIs and annual reviews include HomeViews ratings. HomeViews is much more than just a review site for Dandara Living – it’s an integral part of how we measure our performance internally and for our investors.”

“HomeViews provides fair, transparent and benchmarked performance metrics against key competitors and the wider BTR sector.”

Richard Smith, Managing Director, Moda Living

Competitor and sector benchmarks at Moda Living
(rated 4.77/5 on HomeViews)

An investor, developer and operator with sky-high reviews on HomeViews, Moda Living has established itself at the forefront of service-driven residential provision.

Moda has partnered with HomeViews for many years. The company draws strategic insights from resident feedback and embeds our data into its operational processes, as Managing Director Richard Smith explains:

“HomeViews data is totally unique and is an invaluable part of our team management and operations.

“At Moda we use HomeViews to help provide clear KPIs for our operational teams at each community. This not only increases resident engagement but also provides fair, transparent and benchmarked performance metrics against key competitors and the wider BTR sector.”

How can we help you?

Every one of the UK’s Top 20 highest-rated BTR communities partners with us to better understand their residents, amplify positive reviews, justify renewals, report to investors and secure new business.

We believe the best information about a residential development comes from the people living there. Owners and tenants have a lot of useful information to share with their prospective neighbours, not just on the property itself and its locality, but also on the development and building management.

Does it matter how recent reviews are?

We often encourage Partners to regularly collect reviews. This keeps them in the running for our annual Resident Choice Awards, but it’s also something that consumers value.

Research by Power Reviews found that 64% of consumers said they were more likely to buy a product with fewer, more recent reviews than if it had a higher volume of reviews published three or more months ago.

44% of consumers in that same study wanted to ideally be able to find reviews written within the past month. And 62% would not purchase a product if the only reviews available were published a year or more ago.

How many reviews do you need?

Brightlocal data is again the best place to turn to understand the broad spread of opinions shown by consumers. In 2025, 14% of consumers wanted to see 100+ reviews in order to trust a company’s average star rating. However, the majority of consumers said that 20-49 reviews was enough for them to trust an average rating (33%), while 22% said that 50-99 reviews were enough.

How much should you engage with reviews?

Consumers are more consistent on how much they want to see companies responding to reviews. 89% were likely to use a business that repsonded to all reviews, whether positive or negative. Far fewer (55%) were likely to use a business that only responded to negative reviews.

As we stated above, responding to positive and negative reviews clearly demonstrates to prospective residents that you care.