Examples of using reviews in marketing

Get inspired with these examples of how Partners have used HomeViews reviews in their marketing – from building hoardings to website widgets.

DMCCA update slide

Share the good news with your full content rights! 93% of consumers trust real experiences more than polished ads. Reviews act as social proof, reassuring potential buyers and increasing conversion rates (TechWyse)

Resident reviews on Rightmove listings

Reviews displayed on Rightmove listings receive up to 30x more views than those on HomeViews alone.

89% of renters used review sites to narrow down their search and make a final selection. This behaviour has intensified post-pandemic, with many renters now renting sight-unseen, relying solely on digital research and reviews.

Social media examples

Instagram, Facebook, and LinkedIn posts featuring reviews help brands stand out, showcase credibility, and attract new residents.

4.62 billion people around the world now use social media, spending an average of 2h 27m daily. With more and more people using social media, use your verified resident reviews to stand out from the crowd.

Social Media Examples: Facebook

Use your verified resident reviews to stand out from the crowd on Facebook – a key channel for a wide range of demographics.

Tailored Summary Pages for Prospective Residents

Summary pages provide an independent overview of your reviews and ratings. These can be printed or used electronically (with live links to read the full review).

They can also be tailored to the audience, for example; tenants, owners, families, location specific, pet friendly – or other key themes.

Promotion Examples: Posters & Email Badges

Quotes and widgets on your website

Easily embedded widgets allow reviews to be showcased on websites and in email campaigns, reinforcing trust with prospective tenants.

For those discovering your brand and developments, a widget promotes the opinions and testimonials of current residents. A widget can be easily added to your website with a small piece of code.

Reviews on building exteriors

HomeViews is the only independent review platform for residential developments in the UK. Prospective buyers and tenants use it to make an informed decision on where to live based on insights from carefully verified resident reviews. Part of Rightmove since February 2024, we’re working with developers, house builders, operators, housing associations and the Government to give residents a voice, recognise high performers and to help improve standards across the industry.

We believe the best information about a residential development comes from the people living there. Owners and tenants have a lot of useful information to share with their prospective neighbours, not just on the property itself and its locality, but also on the development and building management.

© 2018-2024 HomeViews - All rights reserved | Privacy Policy | Cookie Policy