Bidwells shows how HomeViews Pro data can be used in comps reports

HomeViews data informs a series of insightful reports by Bidwells LLP that give a unique overview of operational BTR in the UK. The Open & Operating reports combine market information with resident insights and detailed case studies for key regions.

A recent report for London was released in June 2024, and included case study sections for Newham, Tower Hamlets, Brent, Southwark, Lewisham, Croydon and Ealing. These sections demonstrate the potential for HomeViews data, available through the Pro dashboard, to provide instant insights for detailed comps reports.

Instant data for comps reports

Examples of development stats for Bidwells report

Looking at the Newham case studies in the example image, almost all of this information is available at-a-glance in the HomeViews Pro platform:

Pricing data for over 90% of completed BTR schemes in the UK, updated every quarter.
Units data for individual BTR communities
All facilities available at BTR schemes
Performance ratings by building or by region

So, how else can HomeViews Pro add the resident perspective to a comps report in a way that increases its strategic value?

+ Performance benchmarking by sectors

See clearly how any sector, region, building or group of buildings is performing against the only resident-focused benchmarks available.

HomeViews Pro shows you how any development, region or sector is performing against performance benchmarks for all HomeViews ratings categories (Management, Design, Location, Value, Facilities and Overall). Compare Build to Rent with Build to Sell, Housing Association or Housing Development performance, assessing key competitors and gauging performance in any area.

+ Trends analysis with Themes

Add in-depth trend analysis to a comparables report, adding the “Why?” behind the best- or worst-performing buildings in any location.

The Themes tool in HomeViews Pro shows you key themes in what residents are saying about particular topics. Again, these trends can be filtered by individual schemes, or by company, sector, regions or sub-regions, as well as by resident types and resident demographics.

+ Demographic data for regions

Give a clearer view of what different demographics of residents value the most in any given building or region. Analyse different resident types and age brackets for specific insights on any local market

HomeViews is the only independent review platform for residential developments in the UK. Prospective buyers and tenants use it to make an informed decision on where to live based on insights from carefully verified resident reviews. Part of Rightmove since February 2024, we’re working with developers, house builders, operators, housing associations and the Government to give residents a voice, recognise high performers and to help improve standards across the industry.

We believe the best information about a residential development comes from the people living there. Owners and tenants have a lot of useful information to share with their prospective neighbours, not just on the property itself and its locality, but also on the development and building management.

Does it matter how recent reviews are?

We often encourage Partners to regularly collect reviews. This keeps them in the running for our annual Resident Choice Awards, but it’s also something that consumers value.

Research by Power Reviews found that 64% of consumers said they were more likely to buy a product with fewer, more recent reviews than if it had a higher volume of reviews published three or more months ago.

44% of consumers in that same study wanted to ideally be able to find reviews written within the past month. And 62% would not purchase a product if the only reviews available were published a year or more ago.

How many reviews do you need?

Brightlocal data is again the best place to turn to understand the broad spread of opinions shown by consumers. In 2025, 14% of consumers wanted to see 100+ reviews in order to trust a company’s average star rating. However, the majority of consumers said that 20-49 reviews was enough for them to trust an average rating (33%), while 22% said that 50-99 reviews were enough.

How much should you engage with reviews?

Consumers are more consistent on how much they want to see companies responding to reviews. 89% were likely to use a business that repsonded to all reviews, whether positive or negative. Far fewer (55%) were likely to use a business that only responded to negative reviews.

As we stated above, responding to positive and negative reviews clearly demonstrates to prospective residents that you care.