Case Study: Helping Fizzy Living grow into a leading Build to Rent brand
92% of Fizzy Living reviews on HomeViews are rated ‘Very Good’ or ‘Excellent’
Case Study: Helping Fizzy Living grow into a leading Build to Rent brand
92% of Fizzy Living reviews on HomeViews are rated ‘Very Good’ or ‘Excellent’
“We feel proud of what we’ve created for our residents and encourage them to use HomeViews to share insights for future tenants and to make certain we are providing a top quality service.”
Harry Downes | Managing Director | Fizzy Living
“We feel proud of what we’ve created for our residents and encourage them to use HomeViews to share insights for future tenants and to make certain we are providing a top quality service.”
Harry Downes | Managing Director | Fizzy Living
The challenge
Fizzy Living, part of Greystar, launched its first internal survey in 2014. However, it wasn’t clear what was working well and what wasn’t.
Fizzy had nothing to compare against and was concerned about bias. To benchmark performance accurately, the company needed independent, credible data about how tenants felt about their developments.
Fizzy was left struggling to articulate the benefits of Build to Rent and unable to showcase its customer service successes.
The challenge
Fizzy Living, part of Greystar, launched its first internal survey in 2014. However, it wasn’t clear what was working well and what wasn’t.
Fizzy had nothing to compare against and was concerned about bias. To benchmark performance accurately, the company needed independent, credible data about how tenants felt about their developments.
Fizzy was left struggling to articulate the benefits of Build to Rent and unable to showcase its customer service successes.
How HomeViews has helped
Firstly, HomeViews conducted an independent survey, collecting detailed reviews from tenants at a number of Fizzy Living developments.
Next, these reviews were presented to Fizzy as an in-depth report and via an easy to use dashboard. Results were presented on a per-property basis, or as aggregate scores across its portfolio.
Fizzy Living developments gained ongoing exposure through inclusion on high-traffic content pages on HomeViews.com such as area guides, tips for tenants and top-rated development articles.
With HomeViews content rights, Fizzy Living was also able to create unique marketing collateral to share across social media and through physical assets.
How HomeViews has helped
Next, these reviews were presented to Fizzy as an in-depth report and via an easy to use dashboard. Results were presented on a per-property basis, or as aggregate scores across its portfolio.
Fizzy Living developments gained ongoing exposure through inclusion on high-traffic content pages on HomeViews.com such as area guides, tips for tenants and top-rated development articles.
With HomeViews content rights, Fizzy Living was also able to create unique marketing collateral to share across social media and through physical assets.
The results
The data and tools provided by HomeViews enabled Fizzy Living to better understand its market and make targeted service improvements. This ultimately led to higher ratings, happier tenants and a reputation that speaks for itself.
Through the benefits of a HomeViews partnership, Fizzy Living has secured over 1,000 resident reviews, with 93% of those rating their home as ‘Very Good’ or ‘Excellent’.
These positive ratings have helped generate new business, with an average of 15 enquiries a week coming through the HomeViews website. In addition, the Fizzy Living team regularly refers back to HomeViews reviews when working to convince prospective residents.
The results
Through the benefits of a HomeViews partnership, Fizzy Living has secured over 1,000 resident reviews, with 93% of those rating their home as ‘Very Good’ or ‘Excellent’.
These positive ratings have helped generate new business, with an average of 15 enquiries a week coming through the HomeViews website. In addition, the Fizzy Living team regularly refers back to HomeViews reviews when working to convince prospective residents.
Key results
95% review response rate
Key results
95% review response rate
Resident testimonial
“HomeViews was one of the two main reasons I moved here. I read all there views about Fizzy Living and the Canning Town location and I thought, ‘this looks good!’ With HomeViews it was so easy for me to make this decision because I was able to hear from real people.”
Marsha | London Finance Manager and Mum
Resident testimonial
“HomeViews was one of the two main reasons I moved here. I read all there views about Fizzy Living and the Canning Town location and I thought, ‘this looks good!’ With HomeViews it was so easy for me to make this decision because I was able to hear from real people.”
Marsha | London Finance Manager and Mum
Engage with your residents with a free HomeViews account
Engage with your residents with a free HomeViews account
We believe the best information about a residential development comes from the people living there. Owners and tenants have a lot of useful information to share with their prospective neighbours, not just on the property itself and its locality, but also on the development and building management.
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