Case Study: Helping Fizzy Living grow into a leading Build to Rent brand
92% of Fizzy Living reviews on HomeViews are rated ‘Very Good’ or ‘Excellent’
Case Study: Helping Fizzy Living grow into a leading Build to Rent brand
92% of Fizzy Living reviews on HomeViews are rated ‘Very Good’ or ‘Excellent’
“We feel proud of what we’ve created for our residents and encourage them to use HomeViews to share insights for future tenants and to make certain we are providing a top quality service.”
Harry Downes | Managing Director | Fizzy Living
“We feel proud of what we’ve created for our residents and encourage them to use HomeViews to share insights for future tenants and to make certain we are providing a top quality service.”
Harry Downes | Managing Director | Fizzy Living
The challenge
Fizzy Living, part of Greystar, launched its first internal survey in 2014. However, it wasn’t clear what was working well and what wasn’t.
Fizzy had nothing to compare against and was concerned about bias. To benchmark performance accurately, the company needed independent, credible data about how tenants felt about their developments.
Fizzy was left struggling to articulate the benefits of Build to Rent and unable to showcase its customer service successes.
The challenge
Fizzy Living, part of Greystar, launched its first internal survey in 2014. However, it wasn’t clear what was working well and what wasn’t.
Fizzy had nothing to compare against and was concerned about bias. To benchmark performance accurately, the company needed independent, credible data about how tenants felt about their developments.
Fizzy was left struggling to articulate the benefits of Build to Rent and unable to showcase its customer service successes.
How HomeViews has helped
Firstly, HomeViews conducted an independent survey, collecting detailed reviews from tenants at a number of Fizzy Living developments.
Next, these reviews were presented to Fizzy as an in-depth report and via an easy to use dashboard. Results were presented on a per-property basis, or as aggregate scores across its portfolio.
Fizzy Living developments gained ongoing exposure through inclusion on high-traffic content pages on HomeViews.com such as area guides, tips for tenants and top-rated development articles.
With HomeViews content rights, Fizzy Living was also able to create unique marketing collateral to share across social media and through physical assets.
How HomeViews has helped
Next, these reviews were presented to Fizzy as an in-depth report and via an easy to use dashboard. Results were presented on a per-property basis, or as aggregate scores across its portfolio.
Fizzy Living developments gained ongoing exposure through inclusion on high-traffic content pages on HomeViews.com such as area guides, tips for tenants and top-rated development articles.
With HomeViews content rights, Fizzy Living was also able to create unique marketing collateral to share across social media and through physical assets.
The results
The data and tools provided by HomeViews enabled Fizzy Living to better understand its market and make targeted service improvements. This ultimately led to higher ratings, happier tenants and a reputation that speaks for itself.
Through the benefits of a HomeViews partnership, Fizzy Living has secured over 1,000 resident reviews, with 93% of those rating their home as ‘Very Good’ or ‘Excellent’.
These positive ratings have helped generate new business, with an average of 15 enquiries a week coming through the HomeViews website. In addition, the Fizzy Living team regularly refers back to HomeViews reviews when working to convince prospective residents.
The results
Through the benefits of a HomeViews partnership, Fizzy Living has secured over 1,000 resident reviews, with 93% of those rating their home as ‘Very Good’ or ‘Excellent’.
These positive ratings have helped generate new business, with an average of 15 enquiries a week coming through the HomeViews website. In addition, the Fizzy Living team regularly refers back to HomeViews reviews when working to convince prospective residents.
Key results
95% review response rate
Key results
95% review response rate
Resident testimonial
“HomeViews was one of the two main reasons I moved here. I read all there views about Fizzy Living and the Canning Town location and I thought, ‘this looks good!’ With HomeViews it was so easy for me to make this decision because I was able to hear from real people.”
Marsha | London Finance Manager and Mum
Resident testimonial
“HomeViews was one of the two main reasons I moved here. I read all there views about Fizzy Living and the Canning Town location and I thought, ‘this looks good!’ With HomeViews it was so easy for me to make this decision because I was able to hear from real people.”
Marsha | London Finance Manager and Mum
How can we help you?
Every one of the UK’s Top 20 highest-rated BTR communities partners with us to better understand their residents, amplify positive reviews, justify renewals, report to investors and secure new business.
Engage with your residents with a free HomeViews account
We believe the best information about a residential development comes from the people living there. Owners and tenants have a lot of useful information to share with their prospective neighbours, not just on the property itself and its locality, but also on the development and building management.
Does it matter how recent reviews are?
We often encourage Partners to regularly collect reviews. This keeps them in the running for our annual Resident Choice Awards, but it’s also something that consumers value.
Research by Power Reviews found that 64% of consumers said they were more likely to buy a product with fewer, more recent reviews than if it had a higher volume of reviews published three or more months ago.
44% of consumers in that same study wanted to ideally be able to find reviews written within the past month. And 62% would not purchase a product if the only reviews available were published a year or more ago.
How many reviews do you need?
Brightlocal data is again the best place to turn to understand the broad spread of opinions shown by consumers. In 2025, 14% of consumers wanted to see 100+ reviews in order to trust a company’s average star rating. However, the majority of consumers said that 20-49 reviews was enough for them to trust an average rating (33%), while 22% said that 50-99 reviews were enough.
How much should you engage with reviews?
Consumers are more consistent on how much they want to see companies responding to reviews. 89% were likely to use a business that repsonded to all reviews, whether positive or negative. Far fewer (55%) were likely to use a business that only responded to negative reviews.
As we stated above, responding to positive and negative reviews clearly demonstrates to prospective residents that you care.
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