The challenge

Despite providing some of London’s highest-rated co-living schemes, Folk knew that many prospective residents were not aware of the co-living format and might not understand what to search for. They wanted to widen their reach, generate greater brand awareness and connect with prospective renters by sharing reviews from a trusted platform.

The HomeViews solution

Folk partnered with HomeViews, seeing it as an engaging platform that was easy to use for both residents and their own teams. Having carefully verified reviews was also seen to add a level of trust.

Residents are able to review multiple aspects of their lived experience on HomeViews, including facilities, design, location, value and management, as well as the local area and other factors. This gave detailed insights into how each site is performing.

Additionally, the dedicated HomeViews account manager worked hand-in-hand with Folk to ensure they were meeting objectives and to discuss various marketing initiatives, driving better engagement with customers.

The result

George Ahye is Head of Co-living at urbanbubble, which is the property manager for Folk. He describes the impact of partnering with HomeViews:

“Our on-site teams drive resident engagement with the HomeViews platform through in-person conversations with residents. They display HomeViews posters around the building and make sure they respond to every review.

“We have a great Account Manager (Emma), who helps us to achieve our objectives and create marketing initiatives to drive engagement. We regularly reference our HomeViews scores for our buildings on social media, and when talking to prospective renters.”

“We also use HomeViews reviews to motivate staff, so it’s really helped us with both engagement and performance.”