Redrow | HomeViews Case Study - HomeViews Business Hub

“HomeViews have been a great source of data for us to understand the experiences of our residents over the longterm, which helps us to see what works for residents and what they’d like to see more of.”

Roz Evans | Communications Manager | Redrow

“HomeViews have been a great source of data for us to understand the experiences of our residents over the longterm, which helps us to see what works for residents and what they’d like to see more of.”

Roz Evans | Communications Manager | Redrow

The challenge

As a leading UK housebuilder, Redrow has a constantly evolving portfolio. This constant growth made collecting occupier feedback from longer term residents (4-8 years) difficult.

Redrow wanted insight into what was working and what could be improved on some of its older residential developments. Existing review sites and internal feedback collection were not supplying this data.

The challenge

As a leading UK housebuilder, Redrow has a constantly evolving portfolio. This constant growth made collecting occupier feedback from longer term residents (4-8 years) difficult.

Redrow wanted insight into what was working and what could be improved on some of its older residential developments. Existing review sites and internal feedback collection were not supplying this data.

The HomeViews solution

A common fear among business leaders is that collecting reviews will damage their reputation. In reality, it’s the opposite. Consumer research reveals that companies see improved confidence from customers when they actively collect and respond to reviews.

HomeViews was able to provide Redrow with a way to better engage with its online reviews, while also collecting valuable new data on its more mature schemes.

We collected verified reviews from the Barton Seagrave and St. Andrews Park developments. 814 addresses were sent a postcard and incentivised with an Amazon gift card in return for a detailed review of their resident experience.

HomeViews created in-depth reports based on review findings. The HomeViews platform also gave Redrow a detailed data dashboard and review engagement tools that placed them at the heart of the online conversation.

The HomeViews solution

A common fear among business leaders is that collecting reviews will damage their reputation. In reality, it’s the opposite. Consumer research reveals that companies see improved confidence from customers when they actively collect and respond to reviews.

HomeViews was able to provide Redrow with a way to better engage with its online reviews, while also collecting valuable new data on its more mature schemes.

We collected verified reviews from the Barton Seagrave and St. Andrews Park developments. 814 addresses were sent a postcard and incentivised with an Amazon gift card in return for a detailed review of their resident experience.

HomeViews created in-depth reports based on review findings. The HomeViews platform also gave Redrow a detailed data dashboard and review engagement tools that placed them at the heart of the online conversation.

The result

The HomeViews reports gave Redrow strategic insights on where to focus to make improvements for long-term residents. They were also able to compare their performance against a range of UK industry benchmarks.

Two development phases at Barton Seagrave were also assessed in detail to compare the resident experience. This showed Redrow the specific areas needing extra attention for subsequent phases.

Below you can see the kinds of insights we gave to Redrow that could be used for strategic planning and marketing.

The result

The HomeViews reports gave Redrow strategic insights on where to focus to make improvements for long-term residents. They were also able to compare their performance against a range of UK industry benchmarks.

Two development phases at Barton Seagrave were also assessed in detail to compare the resident experience. This showed Redrow the specific areas needing extra attention for subsequent phases.

Below you can see the kinds of insights we gave to Redrow that could be used for strategic planning and marketing.

Key results

Residents valued sustainable features, green spaces, varied design between houses and open plan kitchens

Residents wanted more local shops, better groundskeeping and better parking management

87% of residents said there was a good sense of community in their development

Redrow scored 4.51 out of 5 avg. for Location – higher than the HomeViews UK BTS Benchmark

The company also achieved a higher rating for Value than the UK BTS benchmark