Find positive themes to use in marketing content
As a HomeViews Partner, you can use content from your reviews to help to tell your story. Learn how to extract positive messages from reviews for social proof that really hits home with your customers.
Reviews for Marketing
You can use the filters at the top of the Reviews section of the Partner Portal to find your best quotes to use in your marketing campaign or collateral.
- “Start Date” and “End Date”: 1st January 2025 to today’s date
- “Verification status”: Verified
- “Sort by”: Rating (desc)
HomeViews top tip: Click the four squares in the top right so you can see where your search word appears in each review to quickly pull quotes for your campaign.
Keyword Search
looking for specific marketing quotes around certain themes like community or family.
Enter a keyword relevant to your campaign (e.g., “community”, “family-friendly”, “management”).
Click the four-square icon in the top-right corner to display all instances where that keyword appears in reviews.
If you are using it in marketing, we would recommend making filtering for verified reviews and sorting your view to those five-star reviews best.
Marketing Statistics
You can find some great marketing statistics in the Dashboard section of the Partner Portal.
For brand-level statistics, make sure you have all your developments ticked in the ‘Developments’ filter. If you’re looking for development-specific statistics, make sure you’re ticking just the development you want to look at in this filter (see our guide: how to filter your dashboard).
The quickest way to find a statistic is to look at the HomeViews UK Benchmark scores. These will always be in gold on the dashboard. These will be specific BTR or BTS Benchmarks depending on your development type.
For example, looking at the Selected development scores table you could say: “The Whitmore Collection scored 4.92 out of 5 for Facilities, which is above the HomeViews BTR Benchmark of 4”
Another great way to find marketing statistics is to look at the Build to Rent or Build to Sell additional questions.
For example, looking at the below graphs, you could say: “XYZ scored 4.23 out of 5 for Delivery Timetable, which is above the HomeViews UK BTS Benchmark of 3.84” or “85% of residents would recommend XYZ as their developer.”
To find out if your brand or development is ‘Top Rated’ on HomeViews (e.g. XYZ is a Top Rated BTR development for Value, based on verified resident reviews submitted so far in 2022), contact your Account Manager.
HomeViews is the only independent review platform for residential developments in the UK. Prospective buyers and tenants use it to make an informed decision on where to live based on insights from carefully verified resident reviews. Part of Rightmove since February 2024, we’re working with developers, house builders, operators, housing associations and the Government to give residents a voice, recognise high performers and to help improve standards across the industry.
We believe the best information about a residential development comes from the people living there. Owners and tenants have a lot of useful information to share with their prospective neighbours, not just on the property itself and its locality, but also on the development and building management.
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