At HomeViews, we encourage continuously engaging with residents, encouraging ongoing feedback, and actively responding to reviews. 

We have created this 10% review benchmark to help you demonstrate what an “excellent” development/ brand looks like on HomeViews and get the most out of our partnership.

Why it matters

Achieving these benchmarks brings a host of advantages, including the ability to leverage positive reviews in your marketing, gain valuable insights from resident feedback and data, enhance your brand reputation among consumers, qualify for our prestigious Resident Choice Awards and be recognized as a top performer in the industry.

Why is the 10% review benchmark important?

Transparency and Trust

Collecting a significant number of verified reviews helps build trust and transparency with your residents’ and prospective tenants. It showcases the property’s willingness to be open about the resident’s experience and provides a realistic picture of what it’s like to live there.

Be Set Apart From Competitors

Showcase yourself as a leader in the industry through recognition from awards. Our Resident Choice Awards & HomeViews Award Badges are a chance to be recognised for your ongoing commitment to providing excellent resident service.

Marketing & Branding

With enough reviews you can leverage positive feedback in your marketing campaigns. Showcase testimonials, highlight key aspects praised by residents, and position yourselves as a top choice in the market. This can be done at an individual development or brand level.

Resident Satisfaction & Retention

Actively collecting and responding to reviews demonstrates your commitment to resident satisfaction. According to a study by fera, 89% of consumers read businesses’ responses to reviews, showing how essential it is for building trust and maintaining relationships with residents.

Informed Decision Making

Detailed and up to date reviews help potential tenants to make informed decisions about their future home. They can gain insights into the property’s strengths and overall living experience, helping them choose a home that aligns with their preferences and expectations.

Did you know?

Businesses that have at least 40 reviews are significantly more likely to be trusted by consumers, making this a key benchmark for brands looking to boost their reputation and attract more residents.

How to achieve the 10% benchmark

Set a goal

Aim to collect 10% verified reviews based on the size of your development or brand portfolio.

Request tailored support from your Account Manager

Your HomeViews account manager is available to provide guidance, assist with review collection strategies, and ensure your goals are met.

Engage your residents to write a review on HomeViews

• Personalised email invitations
• Review link in newsletters
• Community events
• Social media campaigns
• Incentive campaigns
• In-App or Website
• Surveys with review links
• Printed materials such as Posters,
• TV Screen Displays, etc.

Maximising our Partnership

Meeting benchmarks unlocks benefits like enhanced marketing, data insights, and qualification for awards.

Confidently asking for reviews

Try using a simple script and ask for a review during a positive moment (e.g. after resolving an issue or during a casual chat)

“Hi [Resident’s Name], glad to see you! Just so you know, we’re collecting resident feedback on HomeViews at the moment. If you have a couple of minutes, we’d really appreciate a review about your experience living here — it really helps us improve and shows future residents what it’s like to live here.”

Confidence Boosting Tips

• Start with familiar residents – Pick people you already have a good rapport with
• Keep it casual – It’s a friendly ask, not a sales pitch. Think of it as asking for help, not demanding a favour
• Have materials ready – A small card with a QR code or the HomeViews link makes it easier and gives you something to hand over, which feels more natural
• Practice once or twice – Say it aloud to yourself or a teammate a few times to get comfortable.

And remember…

• You’re not bothering them — you’re giving them a chance to share their voice
• Most people appreciate being asked — especially if they’ve had a good experience
• Treat it like inviting feedback, not pushing a review